CAROLINE PLUMB | COMMENT
The rule of three that makes memorable presentations
The Times
There is a saying in start-ups that first-time founders focus on product but second-time founders focus on distribution. In essence this means that you can have the perfect idea but it is pretty pointless if you cannot get it to the people who need it: your customers.
The same concept applies to the crucial skill of business presentations. Talking to your internal teams is as important as reaching your external audience but so few business leaders take the time to think about landing messages that stick with their colleagues. They focus on goals and analysis, but fail to distil the information into ideas that will get through to their audience. They forget about the distribution.
Most people reading this column will have memories of sitting
